DAP E-nnovative Solutions Private Limited (henceforth referred to as DAP) empowers healthcare providers (HCPs) to thrive in the competitive era with its world-class solutions in medical communications, healthcare digital excellence, and strategic consultancy. “At DAP, digital is in our DNA. We weave science, strategy, creativity, and innovation together to deliver solutions that are custom-made to suit the needs of the pharmaceutical and healthcare industry,” says Sylvia Hii Siew Hie, Founder of DAP. The firm offers 360-degree business solutions to its clients, starting from delivering strategy, followed by content, creativity, and digitalization. “Our strategic rigor comes from a desire to truly understand our clients’ business, the challenges, the market they are operating in and the audiences they are trying to influence. We provide end-to-end solutions and delivery,” proudly mentions Sylvia.
DAP provides integrated multi-channel marketing campaigns to engage HCPs, educate patients, enable and empower internal field force. The company adopts a holistic approach to support both online and offline brand strategies, and the brand cycle matrix comes with the implementation and execution plan. “We work hand in hand with the brand, medical affairs, and digital leadership,” says Sylvia. In a nutshell, the company offers end-to-end solutions with a team of experts like medical writers, copywriters, copy editors, designers, animators, programmers, developers, project managers, QA and more. Each deliverable follows the standard production process or the SOP approved by the clients. Some of the company’s solutions include a web-based promotional tool, digital promotional marketing tools, virtual knowledge portals, and in-clinic interactive gimmicks and more.
The firm is currently working on artificial intelligence as a tool to provide a unique and novel solution to the clients. "We are investing heavily in content and data management as well as analytics to prepare the pharmaceutical industry for the next-gen communications," notes Sylvia. This has lead to the development of the company’s DNA series that include Augmented Reality (AR), Artificial Intelligence (AI), and Virtual Reality (VR) technology-based solutions. For instance, the AR solution allows clients to create a video with AR effect within three working days which otherwise would have required one month of development. DAP’s AI-powered chatbot is in the development stage, and with it, the company wants to offer an integrated patient support program for the pharmaceutical and healthcare industry.
The company aims to make highly innovative digital solutions affordable and less time-consuming. It also aims to explore the utmost potential of the digital world to bring inventive ideas live.
To quote an example of innovative solutions offered, DAP helped a pharmaceutical company based in Tokyo, which was in-charge of regional Oncology portfolio and wanted to change the mindset of the team and management that thought digital is costly and complicated. So, DAP suggested the client to use augmented reality to showcase their videos and use the print materials as a marker for the augmented reality. The company took three working days to convert all of the client’s existing videos from their global repository into AR videos and adapt it to nine different regions within the budget and timeline. Subsequently, the client took up another exciting project which is developing a coaching application to stay in touch with their nine different regions and monitor their performance through the data provided by the application.
DAP has also undertaken a novel academic initiative called Digital Transformation Lab, in the quest to educate and digitally transform its clients through training and workshops that will help them develop a customer-centric business model to compete and succeed in the digital economy. The learning content is designed by the industry experts, which gives an opportunity to healthcare marketers to explore customer value propositions and help them understand the marketing trends.
Company: DAP E-nnovative Solutions Private Limited
Management: Sylvia Hii Siew Hie, Founder
Headquarter: Bengaluru, India
Description: Delivers solutions in Medical Communications, Healthcare Digital Excellence, and Strategic Consultancy
Quote: "We weave science, strategy, creativity, and innovation together to deliver solutions that are custom-made to suit the needs of the pharmaceutical and healthcare industry.”